23. July 2013 · Comments Off on Why Marketing Automation is Good for Your Remodeling Business · Categories: Promotion and Marketing · Tags: ,

Nowadays more and more people in the remodeling business are availing of the advantages of remodeler marketing automation. Marketing automation is the process by which a lot of the marketing processes that would otherwise be done manually will be done using computer software instead. This allows the business owner to gather more leads and potential customers without having to spend a lot of time doing it personally. This also results in more time engaging with potential customers and existing ones as opposed to just looking for possible prospects.

At the heart of any marketing automation campaign you will find CRM systems or customer management systems and Email marketing applications. CRM basically collects important information like age, sex, and level of education in order to determine the right customer demographic that is more likely willing or interested in trying out the remodeling services. Basically, customer data is collected and analyzed in this software program. CRM is done via the Cloud or through the use of more conventional software based CRM systems. Among the two, cloud based CRMs are much more practical and more efficient to use than software based CRMs because one, there is no need to use multiple licenses on different computers in order to use the system and two, the fact that it is based entirely online means that all you really need is a stable internet connection.

Email marketing on the other hand uses the power of email messaging to bring to the potential customers important information regarding the different products and services your remodeling company is offering. It uses the pushed messaging method which basically is the sending of scheduled reminders and other important information to leads that have gone cold. The other method is called store front messaging which is basically a form of feedback mechanism that your business offers via the use of emails. Potential clients basically utilize the link you provided on the site in order to send you a message which is then logged into the CRM system. This allows you the ability to be able to track active leads that are most likely going to avail of your services. These are the essentials on why marketing automation for remodelers can help your business.